PR Workshop

2017 County Road Association Public Relations Workshop

Innovations in PR for County Road Agencies



October 27, 2017
8:15 a.m. - 4 p.m.
Courtyard Marriot
2400 East Campus Drive
Mount Pleasant, MI

Bring your PR tactics into the 21st century with high-tech tools and innovative practices. 

Sessions include:

Tech tools for educating residents on public projects;
When should you consider a PR agency?;
Proving ROI on communication;
PR innovations panel; and
Partnerships are the New PR.

If you have special dietary needs or questions about the program, please contact Christina Strong at 517.482.1189, or at

Flyer with agenda


Early Registration (before Oct. 10): Member $75 | Non-member $89
Late Registration (after Oct. 10): Member $89 | Non-member $99

No refunds after October 20

Registration includes buffet lunch!

For those needing overnight accommodations, a room block has been reserved at the Courtyard by Marriott at a rate of $105 per night for a queen or king room. 

Registration link